Retter Watches: Three Phase Mistral Launch Campaign
Discover how Evolare Digital helped Retter Watches successfully launch its second timepiece, the Retter Mistral. Learn about our strategic approach to drive awareness, build hype, and drive subscriptions, and sales.
Full-funnel Strategy & Campaign
Meta: Facebook & Instagram
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Project Overview
Retter Watches was founded as a passion project in 2020 to make Swiss-made watches as accessible as possible without cutting corners or compromising on quality. Their first timepiece, Retter 22 which is inspired by Jorg Hysek’s Vacheron 222, was released in August 2022 and was well received by the luxury watch community and new customers alike.
Fast forward to early 2024, Retter Watches was getting ready to launch its second watch, the Retter Mistral. A timepiece that seamlessly blends vintage inspiration with modern innovation. They approached Evolare Digital with a clear goal, to raise their brand profile and drive sales for their second release.
Execution
Our team crafted a three-phase strategy to drive pre-order subscriptions utilising a full-funnel Meta (Facebook and Instagram) campaign. The object here was to build hype, and increase interest, engagement and purchase intent, resulting in a subscription to Retter’s exclusive pre-order mailing list.
The final phase of the campaign launched an email campaign to Mistral pre-order subscribers with 24-hour early access to drive sales.
This approach is designed to maximise the campaign budget while meeting awareness, engagement and sales objectives throughout the customer journey.
Results
We are delighted with the campaign results and have thoroughly enjoyed working with Retter Watches for the Mistral launch. Not only has the campaign achieved the results below, we have also generated a retargetable audience of 37,900 (interested parties) which can be used in future campaigns over the next 12 months.
Campaign results
• 24% campaign engagement rate with a $0.02 cost per Thruplay
• 160% increase in web traffic / 150% increase in new users
• $3.55 CPL, this is -67% than the industry average
• ROAS of 5
Don't take our word for it, take theirs!
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“Working with Lynn has been a pleasure. Her work and applications of creative integrations and strategies have translated to improved revenues from day 1, and her communication throughout the process has been incredible. We're excited to continue working with her for years to come.”
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