Brewing Smart Growth for Equinox Organic Kombucha
Discover how Evolare Digital helped Equinox Kombucha unlock 323% YoY revenue growth through data-led email marketing, social media strategy, and persona-driven performance. A full-funnel success story powered by Klaviyo, Meta and creativity.
Social Media Advertising, Email, MarTech, Digital Strategy
Meta & Klaviyo
From Great Taste to Growth Engine: How Equinox Transformed Their Digital Marketing Strategy
Equinox Organic Kombucha is proudly 100% organic, a Certified B Corp® and one of the UK’s best-loved kombucha brands. Since July 2024, Evolare Digital has been their strategic partner - helping them evolve their customer engagement, activate new audiences, and drive significant, sustainable growth.
What began as a Klaviyo email overhaul has evolved into a full-funnel, cross-channel success story.
The Challenge
Equinox had a loyal customer base, but its digital activity wasn’t working as hard as it could. Email was underutilised. New customer acquisition was limited, with one-time purchases being common, but converting to subscriptions? That needed work.
The brief:
🔹 Unlock the power of their email list
🔹 Build a smarter, performance-focused digital marketing strategy
🔹 Launch a social media programme to acquire and convert new audiences
Our Approach
We started with a deep audit of Klaviyo and digital touchpoints- spotting untapped potential and mapping out a roadmap for smarter, data-driven growth.
Email Marketing:
We rebuilt their strategy from the ground up: segmentation, flows, creative, testing. The goal? To move beyond generic sends and create high-performing, conversion-led emails that genuinely add value.
Strategic Consultancy:
We worked with Equinox to identify core customer personas and reshape their messaging and digital experience, tailoring activity to what matters most to their customers.
Social Media Advertising:
In April 2025, we introduced a full-funnel Meta ads strategy, carefully aligned to the personas we had developed, designed to acquire new customers, spark interest, and drive repeat purchase behaviour.
The Results? Fermenting Fantastic.
+323% YoY revenue growth since adding social media to the mix
Social Media Advertising Results:
- 10.38 ROAS across full-funnel paid campaigns
- 97% engagement rate on awareness ads
- Low cart abandonment + strong CPA = efficient funnel
- ROAS of 3 at mid-funnel, proving persona targeting is on point
Email Marketing Results:
- 156.41% increase in placed order rate
- 431.82% increase in CTR
- 141.83% increase in open rate
- 23.4% conversion rate from one-time buyers to subscribers
We’ve already hit 78% of the 2025 email revenue target—in just 6 months
It’s all powered by segmentation, personalisation, and timing—plus a relentless focus on data, testing, and refinement.
From Gut Feeling to Growth Strategy
By aligning creative and content with audience behaviours, we’ve built a digital marketing ecosystem that attracts, converts, and retains. That’s the power of smart, joined-up strategy.
And this is just the beginning.
Let’s Brew Something Brilliant
If you're ready to take your digital performance from passive to powerhouse, Evolare Digital is here to help you soar.
Let’s chat.Your data is talking. Let’s make sure your strategy listens.
Don't take our word for it, take theirs!
Our success is intrinsically linked to the prosperity of the partners. We collaborate to help pioneering companies unlock their limitless potential.
“We've been working with Lynn and the team at Evolare to get a deeper understanding of our customers and to evolve our engagement strategy. With a real focus on data-backed decision-making coupled with expert-level technical knowledge, the team have already made a significant impact on the metrics.”